The gifting of twitter

Mobile Application for Seth Godin and Penguin Live | On Harkable link here At the event E-books where handed out in a different way. During the event the audience was told to use an online app to send a free book to one of their friends on twitter.

So what type of content can we see to be shared through twitter in the future? When media producers like Youtube, Netflix, publishers, tv channels.. really harness how people send each other content through twitter, thats when services like micro transactions can happen. Small, quick, easy and affordable purchases or gifting through these mediums. For now books but what would happen if music EPs, movies or even free transactions like sharing vouchers was to become more mainstream this ease of use could help reduce privacy.

 

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Small boxes can mean big things

Being an early adopter of many different social media instagram being my favorite seeing that boom. But The Fancy letting users share items and ‘Fancy’ them and now buy items on the website. The website has a nice slick feel to it, easy navigation and features to search by colour. Which is always nice for people that are looking to match their home items or clothes the same colour.

In the early stages of The fancy’s development they added the feature of buying items within the store. This is great, letting people find all these interesting items they love in one place and buy in one place. Also adding ‘badges’ to the site, these are like stickers that followers can gain for ‘Fancying’ a number of items. Usually they give the user a 10% off next purchase. Works quite well.

What’s in the Fancy box that always rocks? Fancy box is a subscription based box costing $39 USD (₤24.69) Each box includes $80.00+ of products in the categories of the subscribers choice. This medium size box is packing some weight, really appealing to the younger audience with novelty items like iphone cases, stickers, mugs… really good for showing off.

Away from the mugs, the box has taken another direction, letting well established brands like ‘Pink’ the artist have her own box. The box is of ‘The Coolest Products Hand-Picked By Pink Every Month. This following is great from fan, the interaction that spins of the box where friends can share their items, ‘saying look what Pink fancied and put in here box’ This can be shared on facebook, Pinned on pinterest or even the box could be reviews on Youtube.

Other brands have taken this up including Ashton Kutcher ‘I am curating the dopest stuff on Fancy. Only the A+ stuff will be in this box.’ and also Japanese Rapper known as Verbal with his own box.

Whats the next level, what could take this further. Well maybe David Beckham for example, the amount of sponsors and brands associated with his brand (H&M, Adidas, burger king [maybe not burger king] but all the football gear) this can open up another channel fo communication that agencies can use.  If the subscribers of the box are channeled to review, share the items within the box, this would this create more engagement, more word of mouth marketing.

The Fancy Box

Skills Needed

When asking people within the advertising industry what kind of person do need to be? What kind of person are they looking for? The main response is, people hire people. This is fair, but people have a template in their mind of what they are looking for, what tick boxes do HR and head of departments look for.

Commitment is a interesting word in this modern day. In contrast to Generation X or earlier where they could join a middle to large company and have a stable job where they can take the steps up to the top. Unfortunately now this is not the chase, us as students are regularly told to make sure ‘you have a plan of where you will be each year of your career, expect to change every 4-5 years.’ What does this come down to, is there a natural employee turn over because of clients need new ideas, inovation from new talent joining the clients team… Many factors. All i know that i will make sure i am well diverse to work in many different working environments.

Lateral ( linking ideas) thinkers
This links to Belbins team roles (link) modle that I classed as an ‘Plant’ Creative, imaginative, free-thinking. Generates ideas and solves difficult problems. This nicely links to Lateral thinking, to relate to the advertising/communications industry I find interesting ways to promote brands that other people my suffer to think of ways to promoteFor example I have some ideas of how to make toast a more social experience. A piece of toast isnt just a burnt slice or bread its a canvass of artwork! What is a campaign was created to send in there toast artwork through hashtagging #BRANDartwork . Also a simple integration of other Marcoms, low cost and UGC that can be used as engagement.

Confident in what you believe.Confidence is what everyone looks for, natural way of developing as a person. This will come when practice and experience take over. With this confidence of what Is known like facts and figures, the belief will sine through. Some people like ‘Back bones’ this is surely needed within this industry, if a person can state their chase on pure reason insight and understanding this will shine through. 

Tenacious
‘Not easily dispelled or discouraged; persisting in existence or in a course of action: “a tenacious legend”. This quality is needed within the work place, so its key during an job interview this personality trate is shining through.

Great communicator
As the a fundamental part of marketing is communication between people, an understanding of how people work, exchanged information and so much more on a range of in-depth levels.

Within this modern connected world we as marketers do not fully grasp how people use these different channels of communications, the context that they lie in are missed. This understanding clients are looking for in a marcoms teams. I believe a greater understanding how different channels are used will help to create more engaging content.

Thrive under pressure– (without exploding)
As much of communication is now Direct quick response with social media the dealing with proactive and reative situations. BP, BBC, MP’s the list goes on….

Articulate about beliefs and ideas
Everyone has been brought up on these interpretational factors towards life, its how we use these for happiness and fulfillness.

Passionate (about communications)
With ever rising retirement ages a job that gets you out of bed in the morning is a no brainier. Anyone ask me in 2 years time ‘What gets you up in the morning’ I will still have the same answer, “Everything inspires me” from traditional print, to the effectiveness of viral videos, how products are designed made and produced and even the people that make them.. My passion is how these elements are all connected together with Marketing communications.

Team players
Everyone likes a team player, because they are a good listeners. They know how to bring out the strengths of the team. These skills are developed in a very quick education environment with the range of abilities within teams. When places in a professional environment when roles are established based on strengths this is when a team can fully flourish.

An example of a team player was Vanessa Fox worked at Google where she spoke to different departments to really undertand what they do then in turn makes it easier to communicate ideas and empathy with their thinking. (Pioneers of Digital 2012 by Paul Springer & Mel Carson) (link)

Commercially aware
Business minded and always looking for and spotting an opportunity. A good example of this might be spotting when a related produce of service can be offered. Maybe a products with a different type of advertising medium, can give the same audience a different experance enhancing the brand in a another light.