Share a coke with …. ‘Snapchat’?

In recent weeks Coca-cola has chosen 150 British names printed on the a range of size bottles. This has its pros and cons and many would consider it risky.

It is understandable that coca-cola cant print all the names in the world but they really have covered bases with taking into account non traditional names as well which is great.

The larger bottles will carry the phrase share with family and friends which makes it easily generic.

The pros about coca-cola carrying this out is that, people will start looking at the label again. i cant remember the last time i even read the bottle? We tend to forget about the details when we have got used a product. Do we see a change in content on the bottles and cans in the further?

Part 2 of this blog is the use of snap chat, when getting into the latest craze of a photo sharing app that displays the picture of video for 10 seconds before disappearing. Coca-cola has timed this perfectly with the use of shapchat when people share their or friends names across the media. It is hard to but a figure on how much this was used but has been shared a lot across the small community i am apart of.

Advertisements

Hidden meaning

A new Danish coca-cola cainpain is showing off the Danish side to the original coca-cola logo. When looking carefully at the logo you can make out a flag, well sort off..

Well it’s a little novelty and it works, connects the people to the brand more. Another case of this is the no7 on jack Daniels, the marketing team has done a good job of keeping this part of the brand a mystery giving the customer a sense of what does it mean?? They want to solve the questions to the story behind the No7. My theory is simple it’s the 7th batch.

My last example of this is cadburys with ‘glass and a half’ and if you ever go to Cadbury land in Bournville they will show you in a childlike show of the story of the first dairy milk bar. It’s fun having a story behind a product gives a scene of exploration, connection between consumer and understanding of the brand.

I think that’s what’s missing from big mainstream brands, it the stories and people that make a brand not just how convenient it is.

Read more here: