In recent weeks Coca-cola has chosen 150 British names printed on the a range of size bottles. This has its pros and cons and many would consider it risky.
It is understandable that coca-cola cant print all the names in the world but they really have covered bases with taking into account non traditional names as well which is great.
The larger bottles will carry the phrase share with family and friends which makes it easily generic.
The pros about coca-cola carrying this out is that, people will start looking at the label again. i cant remember the last time i even read the bottle? We tend to forget about the details when we have got used a product. Do we see a change in content on the bottles and cans in the further?
Part 2 of this blog is the use of snap chat, when getting into the latest craze of a photo sharing app that displays the picture of video for 10 seconds before disappearing. Coca-cola has timed this perfectly with the use of shapchat when people share their or friends names across the media. It is hard to but a figure on how much this was used but has been shared a lot across the small community i am apart of.